What is personal branding?

Personal branding is a grand term for something that's really quite simple. 

It's the process of expressing and amplifying who you really are. 

Getting to know your unique contribution, who will benefit from it, and how you will deliver it. 

And most important of all, why it's important to you to be doing this work. 

But while it's simple to state of all this, it's most certainly not easy to answer these questions. 

In fact it can be a soul searching process to do the work of uncovering your purpose. 

Is anyone fascinated by the idea of personal branding as a tool for self expression? 

If so, I would like to hear from you, I have an idea for a project that I'd love your help with. Please comment below or message me privately.